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About Us

Built in the USA

(with U.S. manufactured and high-grade imported components)

PureEffectFilters.com is a family-owned and operated water filtration company in Wyoming, USA.  For nearly two decades we have been developing and building innovative, high-quality water filtration systems at a fair price, and our systems are currently in use in more than 30 countries.

Every system is assembled in the US with great attention to detail. We see them as an ideal combination of science, art of craftsmanship, and a love for clean, safe and great tasting water.

Clean water is a basic human right, not a luxury, yet too many people drink water that’s been treated with chlorine, chloramine, fluoride, and various other chemicals— apart from this it is often tainted with many modern contaminants water treatment plants aren’t legally required to remove.

We provide an effective solution to this problem with systems that are simple to use yet are highly advanced at filtering not only a wide range of the common contaminants, but new and emerging ones such as: microplastics, nanoplastics, forever chemicals (PFAS), radiation, microbes, drug residues, personal care products and more.

PureEffect systems factor in an intelligent approach which supports and improves your waters naturally wholesome state -removing that which doesn't belong while preserving the beneficial minerals (importance of which is explained in this study), supporting naturally alkaline pH and reducing the waters oxidation potential which increases it's natural antioxidant properties. This approach comes from scientifically correct, phase-balanced cartridge combinations: the right media, in the right quantities, in the right order, for the right amount of contact time. 

Purposely designed to support properties of naturally wholesome water:

Alkaline minerals (Calcium & Magnesium): Many systems remove these and leave water more acidic. Ours keep them so the water stays fresh-tasting, alkaline and supportive of a balanced pH.

Electrolytes (Potassium & Sodium): These help carry water’s natural charge and support hydration and helps prevent water from pulling electrolytes from the body. Distillation, reverse osmosis, and some other methods remove them; our systems are intelligently designed to leave them in.

Oxidation Potential (ORP): We use a patented natural-based REDOX media that generates negative charges in the water. This helps "tame" the water and lower it's oxidation potential.   e.g. Higher oxidation is what causes iron to rust or an apple to turn brown faster.  Lower ORP is better as it's less oxidizing.

All of our media cartridges are Made in the USA and never sourced from China. Housings, tubing, and fittings are food-grade, BPA-free, phthalate-free, and NSF certified where applicable. Connectors and valves are lead-free and meet strict standards. We use stainless steel spouts and other high-grade parts because quality matters in every piece.

We use these systems ourselves every day and recommend them to family and friends. Our industry standard 10" × 3" housings also make it easy to upgrade cartridges later as new media becomes available, so the unit can stay with you for years. The difference is something you can taste and feel.