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Pure Effect Water Filters

Dear Customers, please use the website to place your order; we do not process orders by phone.  Thank you!

Frequently Asked Questions


1. How are your filters better than other filters on the market, such as Reverse Osmosis Systems?

Our Filters are much more than just "filters", but are in fact Water Revitalizers, nourishing & regenerating your water on many levels, Unlike Reverse Osmosis, PureEffect Systems:

- Naturally & Gently Raise Alkaline pH by releasing trace amounts of natural minerals.

- Support natural electrolytes and minerals that are naturally present in your water.

- Improve Redox (Lowers Water's Oxidation Potential).

- Effectively Filter Fluoride, Chloramine & Radiation (some of the most difficult water contaminants to remove).

- Do not rely on a thin film membrane which can clog, break, leak impure water and breed bacteria. 

- Do not waste water (R.O. systems can waste apx. 3+ gallons to filter 1).

- Do not store water in a difficult to clean post-filtration storage tank (where water can become stagnant over time).

- Do not require an electric booster pump, and thus can still provide clean water during power outages.

- Easier to install and maintain.




               PureEffect ULTRA vs.  Other Filters                              Disadvantages of other filtration methods   

                                   Click Here                                                               Click Here

Filter Comparison Chart



2. How do your filters preserve the beneficial and naturally occurring minerals and electrolytes in the water?

First, all our filters don't specifically target the necessary minerals/electrolytes that are already naturally present your water.  Also, our systems come with a natural zeolite mineral complex in the cartridge, which functions by releasing primarily trace amounts of ionic Sodium or Potassium (depending on activation process it undergoes) into the water in exchange for absorbing contaminants like radioisotopes, heavy metals and ammonia via the process of ion-exchange.  The systems also contain a food-grade calcium media which releases ionic calcium.  These minerals and electrolytes neutralize acidic water, balance pH making it Alkaline, are crucial for many bodily processes, and give the water a fresh and delicious taste, just like nature intended.   Even the World Health Organization has recognized the importance of natural pH and mineral balance in clean drinking water, and has posted this report on their website: 

"Awareness of the importance of minerals and other beneficial constituents in drinking water has existed for thousands years, being mentioned in the Vedas of ancient India. In the book Rig Veda, the properties of good drinking water were described as follows: “Sheetham (cold to touch), Sushihi (clean), Sivam (should have nutritive value, requisite minerals and trace elements), Istham (transparent), Vimalam lahu Shadgunam (its acid base balance [pH balance] should be within normal limits)“ (Sadgir and Vamanrao 2003). That water may contain desirable substances has received less attention in guidelines and regulations, but an increased awareness of the biological value of water has occurred in the past several decades.  Full Report.


3. Why is a TDS meter not an accurate measure of your filter's performance?

A TDS Meter measures Total Dissolved Solids, which primarily includes natural and necessary minerals/electrolytes such as Sodium, Calcium, Magnesium, Potassium, Silica, etc. (without these elements, water would be acidic, corrosive, denatured, can leach minerals from the body, and is not ideal for drinking purposes).  As such, our systems are intelligently designed to leave these nutrients in the water, hence, a TDS meter will always show a reading higher than 0 when using our filter, as it should.  Furthermore, TDS meters only detect a positive or negative charge, which means, many neutral contaminants (pesticides, ammonia, herbicides, etc.) won't be detected, neither will it detect larger molecues that fall outside the energetic detection field; and since a TDS meter does not differentiate between natural nutrients and contaminants, and because minerals and electrolytes make up the greatest concentration of TDS, it is not an accurate or acceptable test of ideal drinking water.  To properly test your water, you would need to test for specific contaminants in question.  Any filter company that claims water with 0 TDS is the optimal filtration result, is in our view, not aware of, or is for some reason disregarding the ideal chemistry of drinking water.  For more on this subject, please see question #2 above regarding the importance of minerals/electrolytes in water.


4. If I purchase your whole house filter system, do you still recommend having a separate filter in the kitchen, and why?

Our Whole House Systems will signficantly improve the quality of your water for bathing, showering, dish and clothes washing, etc. and help create an less toxic home (helps prevent Chlorine, VOCs, Radiation and other Gasesous contaminants from going into the air of your home through the water vapor), however, since it cleans the water BEFORE it goes into your homes' plumbing system, the cleaned water can still pick up leaching contaminants from the pipes, hoses, water heater internals, etc, so it won't be the most optimal for drinking because of this.  Our countertop or undercounter system in the kitchen will filter your water directly AFTER the plumbing system, and at a much slower flow rate, which results in extra redundant filtration and an even higher % of contaminant removal due to slower flow and greater contact times with the filtration media.  So for drinking/cooking we recommend a kitchen unit regardless of whether you have the whole house system or not, both system compliment, but don't replace one another.


5. Why does my filtered water appear cloudy?

Cloudiness can be the result of 2 harmless causes.  1. When brand new, the cartridges need to adapt for apx. 1 week;