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Pure Effect Water Filters

Dear Customers, please use the website to place your order; we do not process orders by phone.  Thank you!


Frequently Asked Questions


1. How are your filters better than other filters on the market, such as Reverse Osmosis Systems?

Our Filters are much more than just "filters", but are in fact Water Revitalizers, nourishing & regenerating your water on many levels, Unlike Reverse Osmosis, PureEffect Systems:

- Naturally & Gently Raise Alkaline pH by releasing trace amounts of natural minerals.

- Support natural electrolytes and minerals that are naturally present in your water.

- Improve Redox (Lowers Water's Oxidation Potential).

- Effectively Filter Fluoride, Chloramine & Radiation (some of the most difficult water contaminants to remove).

- Do not rely on a thin film membrane which can clog, break, leak impure water and breed bacteria. 

- Do not waste water (R.O. systems can waste apx. 3+ gallons to filter 1).

- Do not store water in a post-filtration storage tank (where bacteria can grow and re-contaminate the filtered water).

- Do not require a booster pump, and thus don't need electricity to function.

- Cheaper to purchase and maintain.

- Installation is simple, quick and easy.




               PureEffect ULTRA vs.  Other Filters                              Disadvantages of other filtration methods   

                                   Click Here                                                               Click Here

Filter Comparison Chart



2. How do your filters release and preserve minerals and electrolytes in the water, and which minerals/electrolytes are they?

First, all our filters don't specifically target the necessary minerals/electrolytes that are already naturally present your water.  Also, our systems come with a natural zeolite mineral complex in the cartridge, which functions by releasing primarily trace amounts of ionic Sodium or Potassium (depending on activation process it undergoes) into the water in exchange for absorbing contaminants like radioisotopes, heavy metals and ammonia via the process of ion-exchange.  The systems also contain a food-grade calcium media which releases ionic calcium.  These minerals and electrolytes neutralize acidic water, balance pH making it Alkaline, are crucial for many bodily processes, and give the water a fresh and delicious taste, just like nature intended.   Even the World Health Organization has recognized the importance of natural pH and mineral balance in clean drinking water, and has posted this report on their website: 

"Awareness of the importance of minerals and other beneficial constituents in drinking water has existed for thousands years, being mentioned in the Vedas of ancient India. In the book Rig Veda, the properties of good drinking water were described as follows: “Sheetham (cold to touch), Sushihi (clean), Sivam (should have nutritive value, requisite minerals and trace elements), Istham (transparent), Vimalam lahu Shadgunam (its acid base balance [pH balance] should be within normal limits)“ (Sadgir and Vamanrao 2003). That water may contain desirable substances has received less attention in guidelines and regulations, but an increased awareness of the biological value of water has occurred in the past several decades.  Full Report.


3. Why is a TDS meter not an accurate measure of your filter's performance?

A TDS Meter measures Total Dissolved Solids, which primarily includes natural and necessary minerals/electrolytes such as Sodium, Calcium, Magnesium, Potassium, Silica, etc. (without these elements, water would be acidic, corrosive, denatured, can leach minerals from the body, and is not ideal for drinking purposes).  As such, our systems are intelligently designed to leave these nutrients in the water, hence, a TDS meter will always show a reading higher than 0 when using our filter, as it should.  Furthermore, TDS meters only detect a positive or negative charge, which means, many neutral contaminants (pesticides, ammonia, herbicides, etc.) won't be detected, neither will it detect larger molecues that fall outside the energetic detection field; and since a TDS meter does not differentiate between natural nutrients and contaminants, and because minerals and electrolytes make up the greatest concentration of TDS, it is not an accurate or acceptable test of ideal drinking water.  To properly test your water, you would need to test for specific contaminants in question.  Any filter company that claims water with 0 TDS is the optimal filtration result, is in our view, not aware of, or is for some reason disregarding the ideal chemistry of drinking water.  For more on this subject, please see question #2 above regarding the importance of minerals/electrolytes in water.


4. If I purchase your whole house filter system, do you still recommend having a separate filter in the kitchen, and why?

Our Whole House Systems will signficantly improve the quality of your water for bathing, showering, dish and clothes washing, etc. and help create an less toxic home (helps prevent Chlorine, VOCs, Radiation and other Gasesous contaminants from going into the air of your home through the water vapor), however, since it cleans the water BEFORE it goes into your homes' plumbing system, the cleaned water can still pick up leaching contaminants from the pipes, hoses, water heater internals, etc, so it won't be the most optimal for drinking because of this.  Our countertop or undercounter system in the kitchen will filter your water directly AFTER the plumbing system, and at a much slower flow rate, which results in extra redundant filtration and an even higher % of contaminant removal due to slower flow and greater contact times with the filtration media.  So for drinking/cooking we recommend a kitchen unit regardless of whether you have the whole house system or not, both system compliment, but don't replace one another.


5. Why does my filtered water appear cloudy?

Cloudiness can be the result of 2 harmless causes.  1. When brand new, the cartridges need to adapt for apx. 1 week; during this period the natural calcium mineral from the cartridges can cause cloudiness.   2. If the cloudiness in your cup goes away within apx. 1 minute after you pour it, it's the result of dissolved microscopic oxygen bubbles and actually help make the water even fresher.  In both cases, the effects are natural, harmless and temporary.


6.  How do your water filtration systems compare to the high-priced water ionizer machines?

Our systems' primary focus is to clean your water of a very wide range of contaminants, something water ionizers aren't designed to do very well, since their main purpose is to ionize or alkalize your water artificially using electricity and metal plates made of what some experts consider toxic metals (titanium, platinum, etc.).  Also, water ionizers have been a subject of much controversy regarding their benefits vs. risks due to the overly alkaline pH they produce using artificial means.   PureEffect Systems use quite a different approach to raise alkaline pH within the drinking water range as found in nature (apx. 7.5 - 8.5).  The pH increase is an effect of the natural minerals in our system, doesn't require electricity and is a gentle and natural process, similar as it occurs in nature as water flows over mineral-rich riverbeds.  In short, PureEffect Filtration Systems filter a wide-range of contaminants, naturally and gently alkalize your water, provide significantly more benefits and performance, yet cost a fraction of the price of artificial water ionizers.


7.  How does your FluorSorb-MAXTM Fluoride Removal Technology differ from Activated Alumina often found in other filters?

We DO NOT use Activated Alumina (aka Aluminum Oxide) in our filter systems because it is a synthetic oxidized form of the metal aluminum, and is a cheaper and much less effective material with potential for leeching aluminum ions back into the water, it also requires acidic water pH and very low flow rates to be effective.  The FluorSorb-MAXTM Media is our proprietary, all natural, alumina-free Calcium/Carbon based media which interacts with the fluoride ion and attracts it to it's surface and pore structures.  Side by Side Comparison testing has shown that FluorSorb-MAXTM is much more thorough and consistently removes apx. 45% more fluoride across a wider pH range and higher flow rates than Activated Alumina.  FluorSorb-MAXTM removed fluoride down below detectable levels as verified by indpendent lab testing, see here.


8. How can I quickly check how much Fluoride my County adds to my drinking water?    

There are 2 simple ways to check this (Option A being more accurate and comprehensive):

A). Download Your Water Quality Report: 

1. Search Google for: "Water Quality Report [your city and state]".  e.g. Annual Water Quality Report Fremont California

2. Find it through the EPA Database:,102::


B). Check the CDC Database: Click Here


9. What is REDOX and how do your filters increase the Antioxidant potential of water?

REDOX stands for Reduction-Oxidation, which in this case means the Water's ability to “give” electrons (subatomic negative charges) to other substances it comes in contact with.  These electrons are donated to “electron-hungry” free-radicals (subatomic positive charges), Free-Radicals are then reduced and neutralized.  When unbound by an electron free-radicals may speed up the aging process.  Our filters contain a special media which reduces water's oxidation level by approximately 25%.


10. What % of Heavy Metals, Radiation and the difficult to remove Fluoride and Chloramine can your filters remove from the water?

Heavy Metals: 

98% | According to the manufacturer of the patented KDF55 Media which we use.


95+%* (removed down to non-detectable levels in independent testing)  *Removal % is dependant on pH, Contact Time, Flow Rate and Fluoride Concentration, and is accomplished using our proprietary FluorSorb-MAXTM cartridge, which is made of activated-carbon bonded with a natural calcium substrate and superheated to nearly 600oC.  It consistently outperformed the commonly used synthetic Activated Alumina media by removing apx. 50% more fluoride.

Internal testing:         EPA Method 340.2 established removal rates of over 95%2.2mg/L (tap) down to 0.1mg/L (filtered)

Independent testing: EPA Method 300.0 established removal rates of over 94%0.71mg/L (tap) down to <0.05mg/L (filtered)

*Most cities keep their fluoride levels around 0.7mg/L as per Federal Recommendations.


>99% Due to our latest innovation: The SuperBlockTM   Dual-Catalytic Carbon Technology, which is a proprietary combination of 2 unique catalytic carbons in 1 single carbon block.


>99% Uranium removal:  A recent well water analysis of a NH customer showed a Uranium count of 66.4 pCi/L (more than 3x the EPA limit of 20pCi/L) . After installing our filtration system, follow up testing showed Uranium count to be less than 0.67 pCi/L, resulting in the effective removal of over 99% of this contaminant.

For other radioisotopes, e.g. Cesium-137/134, etc.: Based upon the specific scientific properties of the Zeolite in our AntiRad-plus Cartridge, by knowing the atomic weight of the radioisotope, the PPM concentration in the water, and the specific cat-ion exchange capacity per gram of Zeolite,  we are able to calculate that it can remove over 115ppm of Radioactive Cesium from over 1000 gallons of water.  115ppm is a high concentration.  We use the same Nuclear-Grade Zeolite that Nuclear Facilities have been using for over 40 years.


11. How does the filtered water taste?

We feel that our customers' input says it best, here are a few quotes from their reviews:

"In my youth I occasionally hiked along alpine meadows in Utah's Uinta mountains drinking pristine snow-melt milky appearing water. Seldom since have I reencountered that taste in water until now" -- by: Mike

"I used to enjoy spring water on my organic farm years ago. This filtered water has that bright pure taste." -- by: Yeoman Gardener

"The water it produces is crisp, clean, and tastes how water should" -- by: Marine 03

"The water (after initial flushing) was unbelievably revitalized and pure tasting." -- by: PureH2OFan

(Additional reviews can be read here)


12.  I see your countertop filters connect to the faucet, will I be able to continue using my faucet to wash dishes, etc. when I don't need filtered water?

Yes, our special diverter valve which screws onto the thread of your faucet allows you to redirect the water to the filter on-demand by a pull of a switch, and when you turn the faucet off, the valve resets back to regular faucet-use automatically.


13. How long do the cartridges last? 

For superior performance we recommend to replace all cartridges every 6-12 months (depending on the system you choose and your daily water consumption), however, if water flow decreases significantly before 6 months pass, your water may have high sediment and the carbon block may have clogged and needs to be replaced sooner then the other cartridges.  *As a customer, you will receive a 10% discount on replacement filter orders when subscribed to our replacement reminder emails (subscription confirmation is sent after you place an order).


14. Can I run Hot water through these systems?

No, hot water will not be adequately filtered and in some cases may actually reverse the chemical absorption and adsorption processes, releasing contaminants back into the water.  Use only Cold or Cool water when operating the filters.  If you happen to accidentally run hot water through the system, simply run cold water through the unit for 2 minutes to flush out the hot water.  With regard to whole house systems, you will still get clean filtered hot water because the cold water line of your home will connect to the filter system, get filtered first and then will go to the hot water heater to be heated.


15. What is the best method of determining which contaminants are in my water?

All tap water, unfortunately is contaminated to some extent, even the most natural waters can be contaminated with natural contaminants like hydrogen sulfide (rotten egg smell), uranium (earth leaching), iron, lead, radon, radium, etc.  So no water test is the final answer, but they will give you a general idea of your water quality at that moment of testing for those particular contaminants. 

Some sources report that there are over 80,000 chemicals used in society today, so it would be nearly impossible to test for them all anyway, and often times if a certain contaminant is not detected during a test, it can still become present in the future, as water quality is always changing.  As such, a powerful water filter is not only necessary to deal with existing and known contaminants, but also serves as insurance against potential future contaminants that can appear in the water or untested ones.

Some inexpensive and basic water tests (for: chlorine, heavy metals, pH, pesticides, etc.) can be purchased on and done at home, for more advanced and more accurate tests (Fluoride, Chloramine, VOCs, Pesticides, Radiation, etc.) we recommend using an ISO Certified and EPA Accredited lab such as this one: Click Here


16. My faucet has low water pressure, which of your filter systems would suit me best?  

Any of our systems should work fine with low water pressure as the cartridge media is designed for low water resistance.


17. Do you offer financing options?  

Yes, financing is available to US residents through PayPal Credit®.  Simply place your desired items in the cart and proceed with the checkout process, then select "Paypal" as the payment method and you will be re-directed to PayPals' site for final payment processing.  On PayPal's site either log-in to your existing PayPal® account (you can still checkout if you don't have one) an select the PayPal Credit® tab.


18. Do you make Shower Filters?

Yes, we make an advanced Shower Filter which can be seen here.


19. Do you plan to offer gravity or pump filters that can work outdoors?

Yes, we're currently in the research stage and do plan to carry such filters in near future.  Bear in mind though, for the larger part of our life, our drinking/cooking water typically comes form the kitchen faucet during non-emergency situations, therefore, we made countertop water filters our top priority and focus.  An "emergency" filter will only compliment our countertop systems as we believe having both is ideal.  To be notified of new product releases and special promotions, please enter your name and email at the "Promotions and Discounts" Section at the top of this site.


20. I'd like to sell/market your products and would like to know if you have an affiliate program?

Yes, we offer a Free Affiliate Program to help you earn money by posting links, banners, using facebook, twitter and more! Click here to learn more.


21. How do I properly cleanse the UF Membrane?  

Fully submerge the membrane into 3-5% Hydrogen Peroxide liquid (we recommend to place it in a glass vase and fill it with hydrogen peroxide), ideally every 6-12 months for a period of 12 hours (or 60 minutes if using 10-15% Hydrogen Peroxide). In 12 hours remove the membrane and rinse under warm water, then install it back into your system.  Flush the system with cold water for 5 minutes before use.


22. What sort of maintenance is required on the filter units?

Our systems are designed to be simple and easy to care for.  With every cartridge change wipe the units inside and out with hydrogen peroxide and rinse with warm water.  You may also wipe and rinse the plastic and rubber parts on the filter cartridges, but do not get any hydrogen peroxide inside the filtration cartridges.  The spout may be cleansed as well by pouring hydrogen peroxide through it and using a cotton swab to wipe inside, then flushing with warm water.


If your question wasn't answered here: 

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THANK YOU FOR YOUR INTEREST!  > See our Filter Models Here.