I highly recommend purchasing a water filter through Pure Effects. I became aware of this company after taking a course from Lara Adler at laraadler.com and from the recommendation of Irina Webb at ireadlabelsforyou.com. Before purchasing the filter, I contacted Pure Effects with several questions. Igor responded promptly each time. I felt he was very knowledgeable and stood behind his products. After purchasing the filter, I had the filtered water tested by TapScore/Simplelab (Essential City Water Test). This tests for 45 analytes, including heavy metals, nitrate, and fluoride. The test score came back at 97 out of 99, an excellent score. I had further questions regarding some particulars and Igor was again very responsive, helpful, and knowledgeable. I am very pleased with the decision I made to go with Pure Effects and would highly recommend this company for anyone looking to filter their water.

Some things I learned through the process: 1) find out what your source water’s natural fluoride content is. I was under the impression, prior to doing research on filters, that all fluoride in water was added by water companies, but that is not correct. Natural fluoride can be in the form of the insoluble mineral calcium fluoride. Water companies treat water with sodium fluoride, fluorosilicic acid, or sodium fluorosilicate. My city’s water source has a natural fluoride content of ~ 0.2 ppm, then they add additional fluoride to reach 0.7 ppm. Thankfully, Pure Effects fluoride filter did effectively reduce fluoride back to natural fluoride levels. 2) Look at your city water division’s “Annual Consumer Confidence Report” and www.ewg.org/tapwater/ to see what contaminants are being reported. I found the contaminants I was most concerned about and tried to match that up with a filter I was confident would reduce those levels. Igor was very helpful in this process and we were able to effectively target fluoride and nitrates by choosing specific filters for the system. 3) Make sure when you look at the “comprehensive contaminant screening” for each of the PE units that you understand that this report is there to show that the PE filters themselves do not leach contaminants and that minerals remain after filtration. This was helpful to understand during the process.

Again, I am very pleased with the experience I have had with Pure Effects, and I highly recommend their services to anyone searching for a water filter!