1. Excellent
   Review by Daisy Verified Customer

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   It was easy to set up and use. There was no off-taste. The water is clear and refreshing. (Posted on 7/5/2023)

2. Wonderful
   Review by Amy Verified Customer

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   Would not work with my kitchen sink, but my handyman was able to install it in the double vanity off of my bedroom which works great. Wish I had bought this earlier. (Posted on 3/19/2023)

3. Great Product since 2011!
   Review by This Country Is turning Into %$#@! Verified Customer

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   Ease of Use
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   Probably one of the best decisions ever. I have had this unit since 2011. Its been a long, long time. I have replaced diverter valves, hose, and filter cartridges. That's about it. I swap filters once a year. I know that's not recommended but it works for me.(Municipal water where I live is pretty good.) I have always done it that way. Customer service has been good throughout. I thank god I made the decision to buy a Pure Effect Filters Ultra Counter top system over a decade ago and it is still great.
   I do not write many reviews. I installed new cartridges recently and just happened to think. The amount of time this has lasted is astounding. I have never even thought about getting something to replace it. To supplement I have. but never to replace. This thing is just awesome. The money you would spend on this thing will not be missed. Just get one. And pure effect keep doing what you are doing.
   (Posted on 2/6/2023)

4. excellent filter
   Review by Tanya Verified Customer

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   Ease of Use
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   I use that system for many years, it is the best for me. There are many choices for different needs. I really appreciate the company for design and technical approach in time when clean water is essential. (Posted on 7/13/2022)

5. Excellent product, very happy I made this choice!
   Review by louisa Verified Customer

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   Ease of Use
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   This is an excellent product. Beautiful looking, on top of the counter, and easy to switch on from the regular water flow. But most of all, the water tastes great, no after taste, unusual flavor or odor. Beautiful, clean and clear taste, a pleasure to drink and use in coffee, tea, etc. I love it, and recommend it highly! (Posted on 5/11/2022)

6. utmost water quality with utmost service
   Review by Molly Verified Customer

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   Cannot be more pleased with water quality, as well as, with communication re individual needs (Posted on 8/4/2021)

7. Highly Recommend
   Review by Karisa Verified Customer

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   I highly recommend purchasing a water filter through Pure Effects. I became aware of this company after taking a course from Lara Adler at laraadler.com and from the recommendation of Irina Webb at ireadlabelsforyou.com. Before purchasing the filter, I contacted Pure Effects with several questions. Igor responded promptly each time. I felt he was very knowledgeable and stood behind his products. After purchasing the filter, I had the filtered water tested by TapScore/Simplelab (Essential City Water Test). This tests for 45 analytes, including heavy metals, nitrate, and fluoride. The test score came back at 97 out of 99, an excellent score. I had further questions regarding some particulars and Igor was again very responsive, helpful, and knowledgeable. I am very pleased with the decision I made to go with Pure Effects and would highly recommend this company for anyone looking to filter their water.
   
   Some things I learned through the process: 1) find out what your source water’s natural fluoride content is. I was under the impression, prior to doing research on filters, that all fluoride in water was added by water companies, but that is not correct. Natural fluoride can be in the form of the insoluble mineral calcium fluoride. Water companies treat water with sodium fluoride, fluorosilicic acid, or sodium fluorosilicate. My city’s water source has a natural fluoride content of ~ 0.2 ppm, then they add additional fluoride to reach 0.7 ppm. Thankfully, Pure Effects fluoride filter did effectively reduce fluoride back to natural fluoride levels. 2) Look at your city water division’s “Annual Consumer Confidence Report” and www.ewg.org/tapwater/ to see what contaminants are being reported. I found the contaminants I was most concerned about and tried to match that up with a filter I was confident would reduce those levels. Igor was very helpful in this process and we were able to effectively target fluoride and nitrates by choosing specific filters for the system. 3) Make sure when you look at the “comprehensive contaminant screening” for each of the PE units that you understand that this report is there to show that the PE filters themselves do not leach contaminants and that minerals remain after filtration. This was helpful to understand during the process.
   
   Again, I am very pleased with the experience I have had with Pure Effects, and I highly recommend their services to anyone searching for a water filter!
   (Posted on 4/9/2021)

8. Great Product as well as communication with the owner if I need extra explanation .
   Review by Wiktor Verified Customer

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   Thank you Igor . Keep up a great work. (Posted on 12/15/2020)

9. Very happy with this purchase...
   Review by vanessa Verified Customer

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   I set up my water filtration system a few weeks ago and haven't bought any plastic jugs of water since. It was easy to setup, however it did not work with my kitchen faucet. I guess I have one of the 10% of faucets that are incompatible. However, I was able to install it in my downstairs bathroom which is right next to the kitchen. I like the fact that my water is purified but still has minerals. It is very convenient to use when cooking and I keep a glass jug of water in the fridge. I also use the purified water to fill my humidifier. I highly recommend this product. (Posted on 4/20/2020)

10. great product
    Review by Terrym Verified Customer

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    Installing was very easy with no leaks common with other manufacturers. I chose the countertop model since I do plan to move some time in the future. This product was recommended by a friend's family member who lives in the DC area and had researched as much as I had before purchasing.
    
    I live in an area where water purity is a concern. Even after the city flushed the water, I ran it for several minutes and the water cleared. It would have been questionable for me to drink water, had I not owned and used this system.
    
    (Posted on 11/9/2019)

You're reviewing: ULTRA (Countertop) | Fluoride, Radiation, Heavy Metals, Chem and Micro-Sediment Water Filter / Revitalizer