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*Continental US only (excludes Shower Filters and shipments to AK, HI, PR).

Pure Effect Classic Filter / Revitalizer

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CLASSIC (Countertop) | Radiation, Heavy Metals, Chem and Micro-Sediment Water Filter / Revitalizer

Availability: In-Stock

ATTENTION: If you have an all-in-one pull-out type faucet, click here to verify if you're able to connect this system.

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This system does NOT remove Fluoride.  (See our Ultra System).


1. AntiRad-PlusTM Anti-Radiation Cartridge
2. SuperBlockTM 0.5 Micron Carbon Block
3. Housing Wrench, Tubing, Spout, Faucet Diverter, Accessories.


I. CHEMICALS: (Medium-Range, Large-Capacity)

  1. Chlorine

  2. Chloramine

  3. Drug Residues

  4. Hydrogen Sulfide

  5. Herbicides/Pesticides

  6. Volatile Organics (VOCs)**

  7. Synthetic Organics (SOCs)**

  8. Hormone/Endocrine Disruptors (EDCs)**

  9. Disinfection Byproducts**: THMs, HAAs, Chloroform & others

  10. Perfluorinated Chemicals (PFAS, PFOS, PFOA, PFNA)


*Addresses the major radioisotopes from Fukushima Disaster.  

  1. Cesium-137 /134

  2. Strontium-90

  3. Iodine-131

  4. Radium

  5. Radon

  6. Rubidium-106

  7. Cobalt-60


  1. Iron

  2. Mercury

  3. Barium

  4. Lead

  5. Aluminum

  6. Copper

  7. Other + charged metal ions.


  1. Sediment (Including Micro-Plastics)

  2. Silica

  3. Microbial Cysts

  4. Parasites


  1. Raises/Balances pH to alkaline.

  2. Supports Natural Minerals.

  3. Supports Natural Electrolytes.

  4. Improves Negative Redox (Antioxidant potential of water).

  5. Discourages stagnation/fouling.

  6. Works without electricity.

  7. "Instant & Constant" Fresh Water Flow.

  8. Easy & Quick Install.

See BEFORE & AFTER of Carbon Block Performance Here.

** Info on abbreviated chemicals can be found here: Chemical Library
*Our systems should not be used with micro-biologically unsafe water, or water that has not been approved for drinking by local, state or federal authorities.


This is our second most advanced system with Anti-Radiation Technology, but it does not have the Fluoride Reduction Capability like our Ultra System.  If you want a superior system without fluoride reduction, then consider this model. The system also features a built-in flow regulator (a commonly overlooked feature) to ensure the water's not passing through the system too quickly, this in turn provides optimal contact time with filtration media and more effective contaminant absorption.

PHASE 1: (Chemicals & Sediment) The 1st clear-blue/purple chamber which the water enters features our latest innovation, The SuperBlockTM , a 0.5 Micron Carbon block consisting of not 1, but 2 different types of Catalytic-Grade Activated Carbon, yielding the micro, macro and meso pore diversity not found in the single carbon type cartridges on the market. This innovation results in our carbon block's ability to capture an unparalleled super wide-range of various chemicals, making this cartridge up-to 15x more effective than regular activated carbon blocks at removing Chloramine for example, and over 2x more potent than even some catalytic carbon blocks. It also provides nominal removal of microbial cysts and fine sediment about 100x smaller than the width of human hair, and is infused with the natural KDF55 media to discourage stagnation/fouling, which often happens with low-end carbon blocks.

PHASE 2: (Radiation, Heavy Metals & Revitalization) As the water reaches the 2nd chamber (4 additional phases within itself) it comes in contact with our proprietary AntiRad-PlusTM cartridge, which features the Patented KDF55 Media, Activated Zeolite Mineral (Purified, Non-Micronized, Granular-Form with No Heavy Metal Leaching. See Independent Lab Analysis Here), as well as Advanced Catalytic Activated Carbon and a Food-Grade Calcium media. The Zeolite we use is the same as being used by various nuclear power-plants across the world to remove radiation from their water.  This final phase significantly reduces heavy metals, radiation, algae, molds and additional chemicals, it completes the filtration process by revitalizing your water as follows:

-  Natural Zeolite and Calcium release trace Electrolytes & Minerals, in-turn raising pH to make water more nutritious, naturally alkaline and PH balanced.  

- Improves Negative REDOX (antioxidant potential) by charging the water with extra electrons (subatomic negative charges), turning your water into a natural free-radical fighter, which may help slow the human aging process.  This is due to the electrochemical process that takes place using the patented KDF55® Media.

Connection & Component Quality

This system easily connects to your faucet using a special diverter in place of your current aerator, and by turning the small lever up it redirects cool/cold water through the filter when needed, and by turning the lever down, it allows you to continue to use the faucet for doing dishes, etc.

The filter unit body is NSF Certified and made of BPA-Free & Phthalate-Free, Precision-Machined, High-Strength Plastics, the Spout is Stainless Steel (non-corrosive) and all metal parts are Lead-Free.  We do not cut corners on quality.  By purchasing any of our products, you will also be supporting USA economy, workers and our company.


Filter Replacement: Every 6-12 months (dependent upon usage) for optimal performance.

Installation Instructions: Click here

Apx. Unit Dimensions: 10" (Width) x 12.5" (Height) x 6" (Depth)

Filtered Water Flow: Apx. 0.5  Gallon/Minute.

Warranty: 2 Years


*Contaminant removal % based upon internal and/or independent laboratory water analysis. Individual results may vary.  **Our filter systems are designed to be used only with water that is approved for drinking by the local, state and/or federal regulations.

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